Effective Date: 27th June 2025
Last Updated: 27th June 2025

At The Game Boys, your privacy is important to us. This Privacy Policy explains what information we collect, how we use it, and your rights in relation to that data. By using our website, you agree to the practices described below.

1. Who We Are
The Game Boys is a UK-based company providing gamification software and tools for hospitality venues. For purposes of website visitor data, we are the data controller. For data collected through our games, we act solely as a data processor on behalf of our clients.

2. Information We Collect
We may collect the following data from visitors to our website:

Personal Information (if provided voluntarily): name, email address, job title, company name.

Technical Data: IP address, browser type, operating system, device information, referring URLs, and usage data (via analytics tools).

Cookies: We use cookies to improve user experience and monitor site performance. You can control cookie settings in your browser or via our cookie banner.

We do not collect or store any personally identifiable data from end users who participate in our games. All such data is processed on behalf of our clients and subject to their own privacy policies.

3. How We Use Your Data
We may use data collected via our website to:

Respond to enquiries and provide customer support

Send you relevant updates or marketing (with consent)

Monitor and improve website performance

Comply with legal obligations

We do not sell or share your data with third parties for their marketing purposes.

4. Lawful Basis for Processing
We rely on the following lawful bases:

Consent – for marketing emails or cookie use (where applicable)

Legitimate Interests – to maintain and improve our website

Contractual Obligation – where you engage us for services

Legal Requirement – to comply with legal or regulatory obligations

5. Your Rights
Under the UK GDPR, you have the following rights:

Access to your personal data

Correction of inaccurate data

Deletion of your data (“right to be forgotten”)

Restriction or objection to processing

Data portability (where applicable)

Right to withdraw consent at any time (where consent was the legal basis)

To exercise any of these rights, please contact us at [Insert Email].

6. Data Retention
We retain personal data only for as long as necessary for the purpose it was collected, or as required by law.

7. Data Security
We implement appropriate technical and organisational measures to protect your data against loss, misuse, unauthorised access, disclosure, or alteration.

8. Third Parties
We may use third-party tools (such as website hosting, analytics, or CRM platforms) to process data on our behalf. These providers are GDPR-compliant and only process data under our instructions.

9. Game Data (Processor Role)
When customers use our games, The Game Boys acts purely as a data processor. We do not own, control, store, or access personal data collected through game play. Our clients are responsible for data compliance and transparency with end users.

10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page, with a revised “Last Updated” date.

11. Contact Us
If you have any questions about this policy or your data rights, please contact:
The Game Boys
Email: info@thegameboys.co.uk

Address: The Game Boys Ltd.

2nd Floor, North Barn
Broughton Hall
Skipton
BD23 3AE
United Kingdom

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.